Aishwara Rai To Head ABCL
Aishwarya Rai (ABCL Head)
Who ever thought that Amitabh Bachchan Corporation Limited would ever fail. But the company never got the right start and failed & then failed again. But i guess now ABCL has a reason to celebrate with the new hope they see under Aishwarya Rai. That’s right, Aishwarya Rai Bachchan, daughter in law of Amitabh Bachchan, has taken up the responsibility to revive the destiny of the family banner.
As you might just not be knowing it, “Paa” is being released under ABCL banner. According to some online media buffs, Bachchans are pretty confident about the success of “Paa” specially after series of flops in the past. You know what! Even i am pretty confident about the success of the movie “Paa”, and hopefully, it will truly be a success worldwide.
Anyways, getting back on the subject, Aishwarya Rai has played a major role in planning the marketing strategies of the movie “Paa” under AB Corp Ltd. She is really leaving nothing to chance and taking full control of the marketing. So whether it’s the head-in-the-box teaser ads, or Auro merchandise, Paa-and-I campaign strategies, or Big B visiting schools, all the promotional strategies for the film are filtered by Aishwarya. So, with this in mind and to continue with some good projects, they have chosen Aishwarya Rai Bachchan to head the ABCL banner for the revival or shall i say re-establishment. So far, so good…hoping the same for future.
By the way, just for your information, here is the list of movies that have been launched under ABCL banner:
- Paa (2009)
- Family: Ties of Blood (2006)
- Antarmahal: Views of the Inner Chamber (2005)
- Viruddh… Family Comes First (2005)
- Aks (2001)
- Major Saab (1998)
- Mrityudaata (1997)
- Saat Rang Ke Sapne (1997)
- Tere Mere Sapne (1996)
- Bumbai (1995)
I don’t know. I kinda liked Major Saab and Viruddh and the songs for Aks were pretty cool as well.
Anyways, let me wish Bachchans family a bright future and lot of success with Amitabh Bachchan Corporation Limited.
